The pop-up store has long been an interest of ours. So when, Elliot Rabin of Peter Elliot, Manhattan approached us last fall about opening an Atlantis WeatherGear store in the NYC area we thought, “wow, what a cool idea!” We kept up conversation and a good eye and ear out to lease openings in hopes of finding a location by sailing season…
…Then, this spring, still in contact with Peter Elliot, we began searching for summer retail locations in the Hamptons, a bit more of a fit with our brand image of casual discovery on the water than the not so casual tempo of inner New York City.
As we decided on a firm opening date, we jokingly compared the process to one of those reality TV shows, as if we were part of “How to Build a Store in 2 Weeks”! Sleeves rolled up, we got to work, building and installing shelves, creating changing room curtains, painting the outside store front and door, setting up the point of purchase electronics…
So without further ado, we opened our first store last weekend, as Atlantis by Peter Elliot.
Check out the pictures detailing the build-out from the empty shell space to a finished retail store!

- 1st Day, as we found it..
When we first came into the space the store now occupies, it was bare white walls, white floor, and reeked heavily of new paint. After several mapping out missions to the Southampton Village, first we installed shelves, then added the checkout counter, interior decorations, and finally the merchandise.

- 1st Day, looking towards street
The store offers each of the Atlantis products including Men’s & Women’s Aegis, Grand Prix Softshell Jackets & Vests, Microburst Jackets & Vests, G3 Jackets & Vests, as well as Numbers Softshell Jackets, Tech Tees, and Hats. Also, at the store we are unveiling the first piece of our lifestyle line, the Helmsman Pullover, a ¼ Zip Cotton Pima sweater.
From Peter Elliot, we are offering a number of cotton, linen, and cashmere lifestyle products, ranging from blazers, sweaters, long sleeve polos, pocket squares, and ties. Finally, the store displays a range of shades by Kaenon Sunglasses.
We are working with various programs around Long Island to create a ‘community’ for sailors and boaters to gather as well, so come check us out! Stop by, hang up your jacket, and say hello. There is much to see!

- 2nd Day, discussing build out and merchandise

- 2nd Day, looking in. Elliot in the foreground

- Open for Business!